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Shopping Remarketing Lists & Audience Targeting All of the previously mentioned e-commerce strategies can be upgraded by implementing remarketing techniques. Are you familiar with remarketing? A short description would go like this: Remarketing is the act of retargeting your website...
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Advanced Google Shopping Strategies Before going any deeper with more advanced strategies it is time to reveal the fourth mechanism with which you can customize your campaigns. Google Shopping Ad Campaign Priority You can set up your campaign priority level...
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Intermediate Google Shopping Strategies So far we discussed only campaigns with a single ad group. Why should you create multiple ad groups, what are the advantages? They can reduce the number of wasted clicks and better allocate the budget. They...
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Negative keywords It is true that Google doesn’t use keywords but product description and title names, along with other information from the data feed. However, you can choose to include negative keywords to fine tune your e-commerce campaign. Just like...
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Simple Google Shopping Ad Strategies We already covered how the first basic campaign is a one ad group campaign with one bid. We already established that this would be highly ineffective for most e-commerce businesses. However, what if you have...
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